Amanda Snedden

 Amanda Snedden

Amanda is a healthcare professional, Paediatric Sleep Specialist and co-founder of Little Ones™. She is passionate about helping people become more confident parents through providing education about infant and toddler sleep, evidence-based methods and a comprehensive support community.


Amanda graduated from the University of Auckland in 2005 with a Bachelor of Optometry, Therapeutically Endorsed.

Amanda worked as a professional in the field of optometry in New Zealand and overseas, before turning her scientific mind and love of biology to the world of sleep. Having struggled with her eldest child's sleep, Amanda wanted to provide solutions and the "why" to other parents. 

Amanda is married to Luke and is mother to two children - Millie (5) and Mackenzie (4). They live in Auckland, New Zealand. Her hobbies include skiing, fitness, and holidays with her family. 


"We created this company because we believe that everyone deserves sleep, but often, for a variety of reasons, sleep can be hard to achieve. Having suffered through severe reflux with my eldest and her consequent poor sleep, I knew there had to be a way we could convey our own knowledge about sleep to new parents, to make life easier for them.

What we have created is a set of resources and proven methods that I wish I'd had access to when I became a mother. Sleep deprivation affects everyone in the family and we believe you shouldn't have to struggle when there is another way."