About Kindred

Kindred was born from years of listening.

Listening to mothers in the middle of the night.

Listening to families doing their very best.

Listening to the quiet, heavy feelings that often sit alongside the love.

We are Amanda and Nicky, friends, mothers, and the co-founders of Little Ones.

Little Ones began after we each had our own babies and realised just how overwhelming those early months can be. Like so many parents, we were exhausted, unsure, and searching for answers. What started as a shared frustration quickly turned into a mission. To give parents clear, practical sleep guidance that actually worked, without judgement, fear, or unrealistic expectations.

Over the years, Little Ones has grown into a global community of families. We have helped hundreds of thousands of parents get more sleep, more confidence, and more ease in their days. And we are incredibly proud of that.

But as Little Ones grew, something else became clearer to us too.

Sleep was only part of the story.

Behind almost every question we received about naps, night wakes, or routines, there was something deeper. A mother running on empty. A parent doubting themselves. A family trying to hold everything together while adjusting to a completely new season of life.

We kept hearing the same quiet truths.

“I just don’t feel like myself anymore.”

“I feel guilty for wanting time to myself.”

“I love my children, but this is harder than I expected.”

Kindred exists for those conversations.

Why Kindred?

Kindred is the space we wanted when we were new mothers. A place that recognises that parenting is not just about doing things “right”, but about being supported, seen, and held through the messy middle.

It is not a replacement for Little Ones. It is the natural next chapter.

Where Little Ones focuses on the how, Kindred focuses on the who.

The mother. The parent. The family unit as a whole.

Kindred is about slowing down, tuning in, and finding your footing again. It is about rebuilding trust in yourself, nurturing your wellbeing, and creating rhythms that feel supportive rather than suffocating.

The Kindred Philosophy

Your wellbeing is not an afterthought. How you feel, what you need, and what is sustainable for your family sits at the centrAt the heart of Kindred is one simple belief.

Parents do better when they feel supported, not pressured.

We believe there is no one right way to parent. No gold standard routine. No version of motherhood that everyone should be striving toward.

Instead, we believe in:

Gentle guidance, not rigid rules

Compassion over criticism

Progress, not perfection

Care for the parent as much as the child

Kindred is rooted in evidence, experience, and empathy. Everything we create is informed by what we have learned over years of working with families, combined with our own lived experience as mothers.

We acknowledge that parenting can be both beautiful and deeply challenging, sometimes at the same time. That you can love your children fiercely and still crave space, rest, and a sense of yourself again.

There is nothing wrong with you for feeling that way.e of everything we create. Support should feel reassuring, not overwhelming.

A Space to Land

Kindred is not about fixing you or your baby. You are not broken.

It is about offering a place to land.

A place to breathe.

A place to feel less alone.

Whether you are in the thick of early motherhood, navigating changing family dynamics, or simply longing for a gentler way forward, Kindred is here to walk alongside you.

You do not have to do this alone.

You never were meant to.

Welcome to Kindred

Gentle Nights Sleep Guide

Gentle Nights: A kindred Guide to Baby Sleep is the first sleep guide created under Kindred, and it reflects everything we believe about family sleep.

After years of supporting families through Little Ones, we knew that many parents were looking for something different. Less rigid. Less overwhelming. More intuitive. More respectful of both the child and the parent.

Gentle Nights was created for families who want better sleep, but not at the expense of their values, their instincts, or their emotional wellbeing.

This guide offers gentle, evidence informed sleep support that centres connection, responsiveness and realistic expectations. It recognises that every family is different and that sleep support should adapt to your life, not the other way around.

There are no strict schedules to follow perfectly. No pressure. Instead, Gentle Nights focuses on helping you understand your baby, create supportive rhythms and make small, meaningful changes that build more rest over time.

Sleep Support, the Kindred Way

Gentle Nights is not about controlling sleep. It is about supporting it.

It weaves together practical guidance with emotional reassurance, acknowledging that sleep challenges often affect the whole family, not just the child.

You will find guidance on:

creating a calm, supportive sleep environment
understanding night wakes and developmental changes
responding to your baby in a way that feels right for you
supporting your own wellbeing alongside your child’s sleep

Above all, Gentle Nights honours the parent behind the decisions. Your intuition matters. Your mental health matters. Your experience matters.

Because better sleep should never come at the cost of feeling disconnected from yourself or your baby.

Gentle Nights is sleep support that sits gently within family life, just as it should.

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